Brands & Strategies Report Series

Critical Commercial Analysis at the Market, Company, and Brand Level

The Brands & Strategies report series from Decision Resources reveals what it takes to be successful in your market. It offers the most comprehensive commercial analysis of the brands and strategies of competing companies so you can better position yourself in a market and plan your future strategy based on what competitors are doing. Brands & Strategies is the first and only report series to bring together all the competitive information elements you need to make informed decisions about your own products and next-steps.

Each report gives you:

• Physician perceptions of companies & brand attributes
• Physician preference for sources of information
• Physician opinion of future strategies, messaging and upcoming events
• Overview of competitive landscape
• Pipeline analysis by company within a specific disease
• SWOT analysis on each brand
• Brand lifecycle strategy, including clinical trial competitive analysis
• Trend analysis of brand-specific messaging
• Brand-specific, event-driven, 5-year annualized market forecast
• Country-specific, event-driven market share projections by company and brand
• Drug class and brand vs. generics sales by country
• Pricing analysis with company-specific strategy, projected pricing for emerging therapies, impact of generics
• Analysis of promotional spend for each product
• Potential marketing strategies based on ongoing clinical trials
• Prevalent and diagnosed population by country

Who Should be Reading Brands & Strategies?   

Our most recent Brands & Strategies reports:

Brands & Strategies: Alzheimer's Disease

Brands & Strategies: Atypical Antipsychotics

Brands & Strategies: Colorectal Cancer

Brands & Strategies: Non-Small-Cell Lung Cancer

Brands & Strategies: Insomnia

Download our Brands & Strategies brochure

View 2008 Brands & Strategies report titles