Brand Perception Series

Key Users

Market Research
Brand Management
Marketing
Regional Sales Teams

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Positioning Guidance for Emerging Agents Entering Established Markets

Identifying Targeted Opportunities for Current Brands and Emerging Agents Within Physician Segments

As therapeutic markets become saturated with brand and generic competitors, marketers of emerging agents will be challenged to formulate effective product differentiation and positioning strategies. While understanding brand perception is essential for any in-line or soon-to-launch brand, limited budgets constrain the ability of market researchers, marketers and brand teams to perform a comprehensive analysis for every brand.

In response to this market need, Decision Resources created the Brand Perception Series, a multi-client service that quantitatively analyzes physician brand perception of current and emerging brands at a lower cost than custom research. The Brand Perception Series identifies, characterizes, and sizes unique segments of physicians based on how they choose between brands, providing clients with the information they need to begin to craft a product positioning strategy that will target the most receptive audiences.

Analyst insight and analysis builds on Decision Resources’ therapeutic expertise and informs clients of the reasons underlying current and emerging product perceptions across key segments. The findings are driven by extensive primary research and offer clients an unbiased, comprehensive, and cost-effective solution to understanding and sizing opportunity in the competitive brand landscape.

The Brand Perception Series will help you:

Identify, size, and target key physician segments
Identify the clinical and commercial attributes that drive brand choice within each segment
Quantify each segment’s satisfaction with your brand’s attributes versus your competitors
Measure each segment’s brand advocacy and loyalty
Understand each segment’s perceptions of key emerging agents
Understand the competitive market landscape to effectively differentiate and position your agent against competitors

Are you already doing some of this analysis?

Use the Brand Perception Series as an outside validation of your own data
Use the data as a starting point for early-stage product positioning research
Fill in gaps in your current research (new drugs, new stakeholders, new metrics, new insight)

Key Benefits

Comprehensive, quantitative analysis of brand perception of current and emerging brands
Identification of high opportunity physician segments for emerging brands
Extensive primary research with 250 physicians
Significant cost-savings while providing a greater number of brands for comparison
Decision Resources insight and analysis
U.S.-specific coverage
PowerPoint format allows for easy incorporation of data into presentations
Custom survey options available

Our most recent Brand Perception Series reports:

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