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Type 2 Diabetes: Blockbuster-Bound Januvia Addresses Physicians' Concern over Hypoglycemia

 
DecisionBase PDFs -- 2008

  Overview:

Type 2 diabetes is a highly prevalent, chronic disorder that requires lifelong treatment. Metformin has become the most commonly prescribed oral antidiabetic agent in part because of its relatively benign safety and tolerability profile. The agent carries a low risk of hypoglycemia and does not cause weight gain. However, most patients require treatment with additional agents to maintain glycemic control, and there is significant unmet need for novel therapies that offer improved efficacy, safety, and tolerability over currently marketed agents. Indeed, the type 2 diabetes market presents immense opportunity that has fueled intense research. More than 300 investigational compounds are in active preclinical and clinical development with a late-stage pipeline dominated by peroxisome proliferator-activated receptor (PPAR) agonists, glucagon-like peptide 1 (GLP-1) analogues, and dipeptidyl peptidase IV (DPP-IV) inhibitors.

  Questions Answered in This Report:

The goal of therapy for type 2 diabetes is the reduction of blood glucose levels to prevent the development of diabetic complications resulting from chronic hyperglycemia. What are the key primary and secondary clinical trial end points with which new therapies are evaluated? How do primary care physicians weight specific efficacy end points and other drug attributes in their prescribing decisions for type 2 diabetes?

Metformin (Bristol-Myers Squibb’s Glucophage, generics) is expected to maintain its dominant position among therapies for type 2 diabetes for the foreseeable future. However, by 2011 Novo Nordisk’s liraglutide will emerge as the gold-standard therapy in our drug comparator model because of its superior clinical profile over the current therapies evaluated in this study. On what clinical attributes is liraglutide most differentiated from its competitors? Which current therapies are at greatest risk of being replaced by liraglutide?

Pioglitazone (Takeda’s Actos) is the 2006 major-market sales leader for type 2 diabetes. Sales for pioglitazone have grown significantly since the agent’s 1999 launch in the United States, despite the side effects of weight gain, edema, and elevated risk for congestive heart failure associated with its use. In 2007, the FDA mandated the addition of a black box warning for pioglitazone and another drug in its class, rosiglitazone (GlaxoSmithKline’s Avandia), to highlight the elevated risk for congestive heart failure. Do thought leaders expect emerging therapies to offer significant improvements in efficacy, safety and tolerability, or delivery over pioglitazone? Which emerging therapies pose the greatest threat to pioglitazone?

  Scope:

Key drug development opportunity tested in our target product profiles for type 2 diabetes: A weight-neutral oral antidiabetic drug for the treatment of type 2 diabetes.

Physicians surveyed for this study: 60 U.S. primary care physicians.

Comprehensive List of Therapies Included in Our Research and Modeling

Current therapies:

- Pioglitazone (Takeda’s Actos)

- Rosiglitazone (GlaxoSmithKline’s Avandia)

- Metformin (Bristol-Myers Squibb’s Glucophage, generics)

- Glimepiride (Sanofi-Aventis’s Amaryl, generics)

- Sitagliptin (Merck’s Januvia/Xelevia, Banyu/Ono's Glactiv)

Emerging therapies:

- Vildagliptin (Novartis)

- Dapagliflozin (Bristol-Myers Squibb/AstraZeneca)

- Liraglutide (Novo Nordisk)

About DecisionBase

Type 2 Diabetes: Blockbuster-Bound Januvia Addresses Physicians’ Concern over Hypoglycemia is a DecisionBase 2008 study from Decision Resources. DecisionBase 2008 combines market forecasts with clinical and commercial end points to assess market share projections in 35 indications. These outputs are driven by quantitative and qualitative primary research. DecisionBase 2008 provides detailed market share, patient share, and price-per-day projections for emerging drugs in development. The market share projections are based on prescriber surveys that compare physicians’ expectations of a potential target product profile with an emerging product profile of the leading drugs in development.

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Companies:

Alkermes

Amylin

AstraZeneca

Bayer

Boehringer Ingelheim

Bristol-Myers Squibb

Cygnus

Daiichi Sankyo

Dr Reddy

Eli Lilly

GlaxoSmithKline

Johnson & Johnson

Ligand Pharmaceutical

Merck

Metabolex

Nektar

Novartis

Novo Nordisk

Pfizer

Rheoscience

Sanofi-Aventis

Scios

Servier

Takeda




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